Data, AI & Digital Marketing

Digital Marketing with AI

Social media, content, SEO, email and ads, with AI tools used responsibly.

Duration: 40 hrs
Modules: 8
Level: PU & Degree (Grade 11 to UG)
Mode: Online, offline or hybrid
Certificate: Skillern course certificate
Fees: On request

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About this course

Students learn how businesses attract and keep customers online, how to measure what works, and how AI tools are changing marketing work. The course ends with a campaign plan for a local business.

1. Marketing fundamentals — 4h
2. Social media marketing — 7h
3. Content creation with design and AI tools — 6h
4. Search engine optimisation — 6h
5. Email marketing — 4h
6. Online advertising — 6h
7. Analytics — 4h
8. Campaign capstone — 3h

Who it's for

PU and degree students
Students interested in business, media or entrepreneurship

Prerequisites

None

Curriculum

8 modules, 40 hours standard.

Learning objective

Define customers, positioning and goals.

Hands-on lab

Customer profile for a local business.

Topics covered

The customer journey
Positioning
SMART goals

What students can do by the end

Plan social media content
Apply basic SEO
Plan ad budgets and targeting
Measure campaigns with the right metrics

Career outcomes

Digital Marketing Associate
Social Media Executive
Content Assistant

Tools and software

Canva, Meta Business Suite, Google Analytics, AI writing assistants

Signature project

Campaign plan. A one-month digital campaign for a local business.

Assessment and certification

Students who pass receive a Skillern course completion certificate. NSDC and EMax certification are available for eligible courses.

Trainer profile

Digital marketing practitioner

Delivery and scheduling

Format	Schedule
Semester (recommended)	About 20 weeks at 2 hours a week
Intensive	7 days at 6 hours a day, or weekend batches
School version	Not offered
Session length	2-hour sessions